Master Data Management: Unifying SKUs, Stores, and Systems
Discover how a leading QSR chain unified its core menu and outlet data across systems—boosting consistency, operational efficiency, and decision-making at scale.
Summary
A leading QSR chain was running into a common yet costly problem-no single version of the truth. Menu items, suppliers, store codes, SKUs, and employee IDs were inconsistent across regions, systems, and reports. Infarsight implemented a centralized Master Data Management (MDM) solution to unify, govern, and automate core data enabling faster rollouts, cleaner reports, and smoother operations chain-wide.
The Situation
Growth brought complexity. The QSR brand operated across:
- POS and inventory systems in multiple stores
- HR and finance platforms with legacy data
- Food delivery partners like Doordash,Deliveroo, Uber Eats
- Loyalty and feedback tools at brand and franchise levels
But the data didn’t align.
- "Margherita Pizza" on Deliveroo = "Classic Cheese Pizza" on Uber Eats
- Store #174 in CRM = Store 174-C in finance
- Same item, different IDs across systems
From new launches to compliance audits, data inconsistencies were slowing everything down.
The Challenge
They needed to:
- Create a single, trusted master data layer across locations and systems
- Standardize core entities: products, suppliers, stores, employees
- Sync data across POS, inventory, HR, finance, and loyalty platforms
- Establish governance to manage changes and prevent future drift
What We Did
Infarsight deployed a QSR-optimized Master Data Management solution with integrations across all operational and customer-facing systems.
1. Mapped Discrepancies Across Platforms
Identified variations like "Murgh Tikka" vs. "Chicken Tikka" and created unified golden records.
2. Centralized the Master
Built a cloud-based MDM platform to serve as the source of truth—connected to POS, aggregators, and internal systems.
3. Synced and Standardized
Established real-time syncs to ensure naming consistency across Food delivery apps, and all internal systems.
4. Governed for Scale
Defined change management workflows and stewardship controls to keep data clean as new items and stores launched.
The Results
| Outcome | Business Impact |
|---|---|
| 🍽 Unified menu across platforms | No more duplicate SKUs or mismatched names |
| 🛵 Faster aggregator onboarding | New items reflected correctly, instantly |
| 🧾 Clean reconciliations | Reduced refund and reporting discrepancies |
| ⏱️ 60% less manual cleanup | Ops, finance, and marketing aligned effortlessly |
Voice from the Ground
“Before Infarsight, our customers saw one item five different ways. Now from kitchen to app it’s consistent and clean.”
— Director, Digital Channels
Why It Matters
In QSR, speed is everything-but only if your systems agree on the basics.
With Infarsight’s MDM framework, growth doesn’t come at the cost of chaos.
Ready to unify your menu, store, and ops data at scale? Let’s build your source of truth.