Turning Guest Data Into Business Intelligence
A leading hospitality group partnered with Infarsight to unify guest data, modernize analytics, and empower teams with real-time insights- unlocking faster decisions, improved revenue opportunities, and AI-ready infrastructure.
Summary
A leading hospitality group had rich guest data flowing in from bookings, loyalty programs, feedback surveys, and on-property interactions. But insight lagged behind. Fragmented systems and outdated reporting meant decisions were reactive, not real-time. Infarsight helped them build an enterprise-grade analytics layer- connecting the dots across properties, modernizing data pipelines, and enabling smarter, faster decisions across the organization.
The Situation
Across multiple brands and locations, the company was capturing data from:
- Reservation systems
- Point-of-sale and front desk logs
- Guest feedback platforms
- Loyalty and CRM systems
- F&B, spa, and activity bookings
Yet business teams were stuck waiting for static reports.
Data lived in silos, updates lagged, and operational decisions were made on gut feel-not insights.
The Challenge
The hospitality group needed to:
- Consolidate data from legacy PMS, POS, CRM, and third-party tools
- Create property-wise and brand-level dashboards with real-time updates
- Enable revenue, guest experience, and operations teams with actionable insights
- Lay the foundation for predictive analytics and personalization
What We Did
Infarsight rolled out a data analytics enablement program tailored for hospitality.
1. Connected Data Across the Guest Journey
We integrated systems across booking, check-in, in-stay, and post-stay touch points - creating a single, continuous view of the guest.
2. Modernized the Analytics Stack
Built real-time ingestion pipelines and a cloud-based warehouse to power dashboards, alerts, and slice-and-dice analytics.
3. Empowered Business Teams
Delivered self-service dashboards for revenue, marketing, and ops teams—giving them visibility into occupancy, upsells, NPS, complaints, and spend patterns.
4. Enabled Advanced Use Cases
With clean, unified data, the company began experimenting with dynamic pricing, personalized offers, and churn prediction models.
The Results
| Outcome | Business Impact |
|---|---|
| 🧭 Single guest view created | Cross-property insights from one source |
| 📈 Time-to-insight cut by 60% | Reports generated in minutes, not days |
| 💰 Revenue opportunities unlocked | Identified new upsell segments and churn risks |
| 🤖 AI use cases enabled | Ready for personalization, demand forecasting |
Voice from the Ground
“Our guest data was valuable- but scattered. Now, we have one place to see what matters and act fast.”
— Head of Revenue & Insights
Why It Matters
Hospitality is personal. But you can’t personalize without visibility.
Infarsight helps hospitality brands transform guest data into real-time, revenue-driving insight.
Want to see your guests more clearly and profitably? Let’s talk.